DISCLAIMER – I created this guide to legal content marketing in 2016 and many of the sites linked in the posts no longer work.   Hopefully you’ll still find value in the text!

This site aims to help attorneys create and enhance their web presence using a wide variety of free tools.  Start-up companies in the tech sector often use “freemium” web apps and resources to make content and market themselves.  These tools can also be used by lawyers, so why not give them a try to market your practice like a Silicon Valley start-up?


I’ve written a short  course that introduces a few representative tools for each common element of online marketing.  The lessons can be found in the main menu under the “Lessons in Legal Marketing” category.

This mini-course on this site will provide you with an overview of some tools, but I also sprinkle new findings on my twitter feed @frankpennetti. Thank you and please contact me with any feedback or suggestions.

Best wishes,